Custom RFM System
Your marketing can be hopeful or intentional. Hopeful is hit or miss. RFM is intentional and focused — reaching the right customer with the right message to maximize revenue
R- Recency. The most recent purchase event.
F- Frequency. Purchase events over time.
M- Revenue generated over time
RFM is the system that combines these previous customer activity metrics to give you the most
informed targeting for your marketing.
MJE Consult has developed a proprietary RFM system that, once implemented, is almost totally maintenance free and can be as broad or granular as necessary for the task at hand.
The MJE Consult RFM System
Hands Free — Once installed, all profiles in your list are automatically updated in real time. Always in the proper segment.
Metric Tiers — Each of the 3 RFM metrics is assigned a score from 1 to 5 based on customer activity. These scores update automatically and in real time.
Custom Calibration — Metric tiers are customized to the unique traits of your industry and your individual business. One size fits all is not acceptable. Factors such as average buying cycle need to be custom tailored for maximum efficacy. Tiers are defined to fit your business and are easily editable over time to maximize performance.
125 Combination Matrix — Three metrics. Five tiers per metric. That produces 125 possible combinations that all need to be mapped. This micro-detail is the power behind the system
Nine Clean Segments — 125 unique combinations could be a logistical nightmare to implement. The system solves this. It filters the combinations into 9 logical, intuitive and functional segments. Like all of the system, these segments are automatically updated in real time.
Macro Implementation — Nine clean segments are focused enough to be very specific in targeting, but easily grouped for more general messaging. Interchangeable agility and bulk.
Micro Implementation — The individual components of the RFM system sit inside customer profiles. These metrics are powerful tools for tailoring dynamic content inside marketing content. The hidden benefit in the system
RFM is complex, but your marketing workflow should be simple. The MJE Consult RFM System takes a sophisticated, multi-layered customer intelligence framework and delivers it as something clean, automated, and immediately actionable. Built with intention. Running with elegance.