Klaviyo: Dynamic Email Content #2
Campaigns are where the custom RFM System becomes a powerful engine that precisely delivers specific content where it hits hardest.
Black Friday Campaign
Black Friday. Biggest sales opportunity of the year. And the noisiest. Inboxes flooded. Campaigns blur into a dull buzz. What will make your content get noticed?
Watch this:
A campaign that speaks to each customer as an individual AND targets the messaging to previous buyer behavior. It's the difference between hoping for results and planning for results.
Content highlighted in blue indicates dynamic personalization powered by Klaviyo profile properties. For a detailed breakdown see [Example #1].
Koda's Closet is a fictional brand created exclusively for demonstration purposes
This is your most valuable group. Recognize and celebrate them.
Tier One:
Tier Two:
Active and engaged. Guiding them towards Tier One.
Drifting customers who need attention.
Tier Three:
Last outreach before removing from list.
Tier Four:
One Campaign: Four Conversations
A glimpse inside the machine
Customers are unique and need to be treated as such. Create an array of content that addresses their individuality and their past relationship with your brand. Then let the machine you have built send the correct, personalized message to each customer automatically.
RFM Segmentation — The automated Custom RFM System has placed every profile into the segment that best represents it based on activity history. Segments are grouped to create unique, targeted messages inside a single campaign.
Tone Ladder — The tone of the content changes with change of segment to connect on the level where they live.
Discount Ladder — Maybe counterintuitive, but your best customers don't need the deepest discounts to keep them. Celebrate the VIPs with tone. Deeper discounts to cultivate customers who need it more.
Dog Name Coupon Code — Personalization that extends all the way to the offer itself. Pork Chop15. Smoke20. Pickles25. Bingo30. Feels hand-crafted. Runs automatically.
Dynamic Product Recommendation Link — Every recipient sees a product selected by Klaviyo's AI based on their purchase history. Two clicks to conversion. Minimum friction.
Sunset Flow Integration — Customer Retention and List Hygiene are two of the main pillars of your Klaviyo marketing. A Black Friday special offer can be incorporated into your Sunset flow. This will be your best opportunity to bring a customer back before you have to let them go.